Multicultural Marketing

Our Entertainment Marketing and creative services will give you the true ability to effectively approach, develop and execute a campaign or product launch. As part of our macro look at marketing, we also have a focus in Multicultural Marketing, as we believe it is extremely important in extending the reach of an entertainment property’s brand to the international marketplace. Targeting and communicating to ethnic segments based on their own cultural framework is key.

We believe that creating a multicultural marketing strategy that considers historical, cultural, financial, demographic and geographic factors can translate into a substantial increase in revenues. It is also a cornerstone strategy that will cultivate the cultural and emotional relevancy necessary to enhance a brand’s image.

Latino Marketing

In the Latino space, our teams have worked with virtually every movie studio. Most recently, we assisted Pantelion in Creative Advertising on No Eres Tu Soy Yo and the upcoming release Go For It! In the U.S. We have also marketed and distributed for Lawrence Bender’s production of Innocent Voices, which was directed by Luis Mandoki. Entertainment Insight has also conducted Latino market studies on behalf of the Walt Disney Studio Motion Pictures Distribution Group with a specific focus on key marketing and distribution tactics for film releases in movie theatres.

Asian Marketing

Entertainment Insight is currently expanding its multicultural practice in entertainment within the Asian market and is currently working within the music and cable television space consulting in digital marketing and interactive. Key initiatives are focused on China and Singapore with targeted expansion plans in Australia, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, New Zealand, Philippines, Singapore, South Korea, Thailand, Taiwan, and Vietnam.

Our combined agency services include:

  • Brand Monitoring
  • Brand Strategy
  • Creative Advertising
  • Marketing Communications
  • Multicultural Marketing
  • New Media
  • Publicity & Promotions
  • Social Media

It is extremely important to extend the reach of a brand to the global marketplace. Targeting and communicating to ethnic segments based on their own cultural framework is key. Having an integrated multicultural marketing strategy will cultivate the cultural and emotional relevancy necessary to enhance a brand’s image.

Dominic Parero
Managing Principal, Entertainment Insight, LLC

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